“The Repertoire’s motto is ‘Embrace the uncomfortable and walk with purpose.’ That’s what I’m doing."
“I wanted to do something during the pandemic. I’m 21 years old and I couldn’t really go anywhere. I'm the type of person who loves to be on Instagram, taking a lot of pictures, going on trips and doing extravagant things and we couldn't really do that in the pandemic. I wanted to do something that was really impactful and be able to say that I did that when I was 21. So I launched an e-commerce retailing business called The Repertoire. It’s my ‘2020 vision.’
When I was younger, I used to want to be a fashion designer. I've always wanted to start a clothing line. 2020 was the perfect time for me to sit down and take the time to start it, even though I was already busy. I had three online classes, I was working at a juice bar within a health food store, which was considered an essential store during the pandemic, and I was doing my online internship. But I knew that I needed to start my business and do something for me.
The Repertoire sells ‘attire and other’. My first collection is called the Butterfly Collection. In college we’re so young, there’s a lot of growth going on, and it's a beautiful thing. You have your own wings. I've been blessed with so much and I see myself blossom more and more into my own butterfly. There's so much more growth that will happen for myself and my business and I find that truly beautiful. The butterfly is a constant inspiration to fly and express your creativity.
I started off small, doubting myself and thinking that even if no one buys anything, it's okay as long as I get to wear it, and family members can purchase from me if need be. I wanted to do a launch party and invite friends and family so people could come and see my products, but that couldn’t happen because of the pandemic. My business is doing a lot better than I even thought it would. In a few weeks, I'll be doing a pop-up shop in my friend’s boutique, Tre’s Chic’, inside our university’s student center. My 2021 goal is to market to more people than just those around me and expand The Repertoire.